OUR STORY
From Dubai to Australia
Relocating from Dubai to Australia with my family gave me a new perspective on the potential between the two markets.
Australia is home to exceptional brands that remain largely unknown across the UAE and wider GCC, while many outstanding UAE brands have a limited presence in Australia.
That gap became the starting point for Two Worlds Best.
Drawing on my experience building and developing international brands in new markets, I created Two Worlds Best to help other brands do the same.
My belief is simple: great brands deserve the opportunity to grow beyond their home market.
MEET THE FOUNDER
Katia Abboud
Founder
Katia brings more than 20 years of general management and commercial leadership experience growing international brands across the UAE and GCC, including Bioderma, Avène, NUXE, and Institut Esthederm.
Throughout her career, she has launched seven brands, managed businesses across six GCC markets, and built them into multi-million-dollar regional operations.
Having worked closely with both brand principals and distributors, Katia understands the balance between protecting a brand’s long-term vision and delivering the local execution required for sustainable growth.
That practical experience shapes the way Two Worlds Best approaches every brand, partnership, and market opportunity.
OUR APPROACH
Built for the Long Term
Two Worlds Best is built with care and a long-term view.
We are focused on developing a carefully selected portfolio of brands we believe in, brands that are loved in their home market, have a clear identity, and have the potential to become consumer favourites in a new one.
For us, the right partnership is about more than category fit or short-term sales. It is about the product, the people behind it, and the opportunity to build something meaningful over time.
We understand what is at stake when a company entrusts someone else with its brand.
That is why our approach is simple: choose carefully, build trusted partnerships, and stay involved.
Ready to Explore Your Next Market?
Whether you are considering Australia, the UAE, or the wider GCC, we would be pleased to discuss your brand, your goals, and the right path forward.